Make the Most of the Christmas Downtime with a Website Audit and Security Update
The close of 2024 has arrived in the blink of an eye. At this time of year, non-retail/hospitality businesses find themselves in a quieter period, with reduced traffic and fewer day-to-day tasks. While this can be a welcome time to wind down, it’s also a perfect opportunity to give your website some much-needed attention! I’m offering a comprehensive website audit over the Christmas period to ensure your WordPress website is secure, updated and ready to perform at its best in the new year.
Why Christmas holidays are the ideal time for a website audit
In the run up to the holidays and with business slowing or closing for a period, now is the ideal time to work on your website without disrupting normal operations. A Christmas website audit can address:
- Security Risks: Malicious bots and other threats don’t take a holiday and older, unpatched websites are prime targets. I’ll thoroughly check your WordPress site for vulnerabilities, update plugins, and strengthen security measures.
- Performance Issues: Slow load times, broken links, old-generation image formats or outdated plugins can negatively impact user experience and SEO. I’ll optimise your site for speed and performance so it’s ready to make a strong impression.
- SEO Improvements: An audit can reveal new opportunities to boost lead capture. I’ll identify and recommend SEO optimisations that can give your site a more competitive edge.
What’s included in the audit?
My Christmas website audit includes a comprehensive review of the following key areas to ensure your site is operating at peak performance:
- Security Updates: I’ll review your WordPress installation, plugins and themes for vulnerabilities, applying any necessary updates and configuring advanced security settings. We will ensure you are running on the latest version of PHP if all plugins are compatible and if not, upgrade to the latest suitable version.
- Performance Enhancements: From compressing images to caching recommendations, I’ll optimise your site’s loading speed and overall performance.
- SEO Checkup: A review of your site’s SEO settings and metadata to help improve search visibility.
- User Experience (UX) Review: I’ll go through your site’s design and structure to spot any issues that could impact usability and engagement.
Benefits of an end-of-year audit
Conducting an audit now sets your website up for success in 2025. With a fresh, optimised site, you’ll start the year with improved performance, security, and visibility in search engines. Plus, you’ll be able to make a strong impression on potential customers right from January!
Schedule now
Featured image by @stadsome.
